{"id":20,"date":"2025-01-21T19:15:33","date_gmt":"2025-01-21T19:15:33","guid":{"rendered":"https:\/\/guvenhelva.com.tr\/?page_id=20"},"modified":"2025-02-02T13:54:44","modified_gmt":"2025-02-02T13:54:44","slug":"kurumsal","status":"publish","type":"page","link":"https:\/\/guvenhelva.com.tr\/?page_id=20","title":{"rendered":"Kurumsal"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"325\" src=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/guv5-1024x325.png\" alt=\"\" class=\"wp-image-108\" srcset=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/guv5-1024x325.png 1024w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/guv5-300x95.png 300w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/guv5-768x244.png 768w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/guv5-1536x488.png 1536w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/guv5-2048x651.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>1929 Y\u0131l\u0131nda Helva sat\u0131\u015f\u0131 yapmak amac\u0131yla ticari  faaliyetine ba\u015flayan Ethem Karag\u00f6zo\u011flu 1940&#8217;l\u0131 y\u0131llara gelindi\u011finde i\u015fletmesini Ali Nihat \u00d6zben&#8217;e devreder. \u00d6zben Tahin Helvan\u0131n yan\u0131nda Peynir \u00fcretimiyle &#8221;G\u00fcven Tahin Helva&#8221; n\u0131n ilk temel ta\u015flar\u0131n\u0131 dizmeye ba\u015flar. Zaman i\u00e7erisinde karde\u015fleriyle birlikte \u00fcretim ve sat\u0131\u015f a\u015famalar\u0131n\u0131 ba\u015far\u0131yla s\u00fcrd\u00fcren Ali Nihat \u00d6zben sa\u011fl\u0131k sorunlar\u0131 sebebiyle i\u015fletmesini 80&#8217;li y\u0131llara gelindi\u011finde o\u011flu \u0130smet \u0130lhami \u00d6zben&#8217;e devreder. Babas\u0131 sayesinde \u00e7ok erken ya\u015flarda sekt\u00f6re ad\u0131m atan \u0130lhami \u00d6zben azimli \u00e7al\u0131\u015fman\u0131n sonucunda &#8221;G\u00fcven Tahin Helva&#8221; ad\u0131n\u0131 b\u00f6lgesinde bir marka haline getirmeyi ba\u015far\u0131r. Di\u011fer yandan \u00fcniversiteden \u00f6\u011fretmen olarak mezun olmas\u0131na ra\u011fmen ailenin tek evlad\u0131 Nihat \u00d6zben babas\u0131yla birlikte \u00e7al\u0131\u015fmay\u0131 tercih eder. Bu g\u00fc\u00e7 birli\u011fi &#8221;G\u00fcven Helva&#8221; ad\u0131n\u0131 yerelden b\u00f6lgesele ta\u015f\u0131r.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"1024\" src=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/cvgb-855x1024.png\" alt=\"\" class=\"wp-image-109\" srcset=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/cvgb-855x1024.png 855w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/cvgb-251x300.png 251w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/cvgb-768x920.png 768w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/cvgb-1283x1536.png 1283w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/cvgb.png 1489w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"http:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/01\/cvg-1024x670.png\" alt=\"\" class=\"wp-image-43\" srcset=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/01\/cvg-1024x670.png 1024w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/01\/cvg-300x196.png 300w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/01\/cvg-768x503.png 768w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/01\/cvg-1536x1005.png 1536w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/01\/cvg.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>N\u0130HAT \u00d6ZBEN<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>&#8221;Gelenekten Gelece\u011fe Uzanan Bir Ba\u015far\u0131 Hikayesi&#8221;<\/em><\/strong><\/p>\n\n\n\n<p>Tahin helvas\u0131 Anadolu&#8217;nun k\u00f6kl\u00fc lezzetlerinden biri olarak nesillerdir sofralar\u0131m\u0131zda yer al\u0131r. Ancak firman\u0131n giri\u015fimci sahibi Nihat \u00d6zben, bu geleneksel lezzeti sadece ya\u015fatmakla kalmay\u0131p zamanla \u00e7o\u011faltt\u0131\u011f\u0131 \u00fcr\u00fcn portf\u00f6y\u00fc sayesinde de\u011fi\u015fen sofra k\u00fclt\u00fcr\u00fcne de dahil etmeyi ba\u015farm\u0131\u015ft\u0131r. Gen\u00e7 ya\u015flarda i\u015fe dahil olan \u00d6zben, geleneksel \u00fcretim y\u00f6ntemlerini koruyarak \u00fcretim tesisini modern bir \u015fekle d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015f ve bu sayede sat\u0131\u015f alanlar\u0131n\u0131 h\u0131zla geni\u015fletmi\u015ftir. \u00d6te yandan Tahin Helvay\u0131 klasik bir tatl\u0131 olarak g\u00f6rmeyen Nihat \u00d6zben, \u00fcr\u00fcnlerini beslenme trendlerine uygun hale getirerek \u015fekersiz ve organik se\u00e7eneklerle yenilik\u00e7i bir yakla\u015f\u0131m getirmi\u015ftir. \u00d6zellikle mevcut \u00fcr\u00fcnlerin ambalaj tasar\u0131m\u0131ndan kurumsal kimli\u011fine kadar detay\u0131na \u00f6nem veren \u00d6zben, &#8221;G\u00fcven Helva&#8221; ismini modern t\u00fcketiciye hitap eden bir marka haline getirmi\u015ftir. Firman\u0131n \u015fu anki en \u00f6nemli hedeflerinden bir tanesi bu geleneksel lezzeti uluslararas\u0131 areneya ta\u015f\u0131makt\u0131r. Bu konuyla ilgili arge ve altyap\u0131 \u00e7al\u0131\u015fmalar\u0131 devam etmektedir.<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/1712512799748.jpg\" alt=\"\" class=\"wp-image-110\" srcset=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/1712512799748.jpg 1024w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/1712512799748-300x225.jpg 300w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/1712512799748-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/1738498529061.jpg\" alt=\"\" class=\"wp-image-111\" srcset=\"https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/1738498529061.jpg 1024w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/1738498529061-300x225.jpg 300w, https:\/\/guvenhelva.com.tr\/wp-content\/uploads\/2025\/02\/1738498529061-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>1929 Y\u0131l\u0131nda Helva sat\u0131\u015f\u0131 yapmak amac\u0131yla ticari faaliyetine ba\u015flayan Ethem Karag\u00f6zo\u011flu 1940&#8217;l\u0131 y\u0131llara gelindi\u011finde i\u015fletmesini Ali Nihat \u00d6zben&#8217;e devreder. \u00d6zben Tahin Helvan\u0131n yan\u0131nda Peynir \u00fcretimiyle &#8221;G\u00fcven Tahin Helva&#8221; n\u0131n ilk temel ta\u015flar\u0131n\u0131 dizmeye ba\u015flar. Zaman i\u00e7erisinde karde\u015fleriyle birlikte \u00fcretim ve sat\u0131\u015f a\u015famalar\u0131n\u0131 ba\u015far\u0131yla s\u00fcrd\u00fcren Ali Nihat \u00d6zben sa\u011fl\u0131k sorunlar\u0131 sebebiyle i\u015fletmesini 80&#8217;li y\u0131llara gelindi\u011finde o\u011flu &hellip; <\/p>\n","protected":false},"author":1,"featured_media":43,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-20","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"version-history":[{"count":4,"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":112,"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=\/wp\/v2\/pages\/20\/revisions\/112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=\/wp\/v2\/media\/43"}],"wp:attachment":[{"href":"https:\/\/guvenhelva.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}